{"version":"https://jsonfeed.org/version/1","title":"In Front PR","home_page_url":"https://infrontpr.com.au","description":"In Front PR","author":{"name":"In Front PR"},"items":[{"id":"https://infrontpr.com.au/media-coverage-benefits-1/f/seo-is-dead-long-live-geo-ai-mean-earned-media-is-king","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/81998d52-7c79-420e-bdd4-2ec9af568bc9/Kylie%20on%204BC.jpeg\"/><p>For more than 25 years, Search Engine Optimisation (SEO) was pivotal to your business visibility - but that's no longer the case. People are instead asking AI questions to search, not key words and AI uses media coverage...</p>","url":"https://infrontpr.com.au/media-coverage-benefits-1/f/seo-is-dead-long-live-geo-ai-mean-earned-media-is-king","title":"SEO Is Dead. Long Live GEO. AI Means That Earned Media is King","summary":"For more than 25 years, Search Engine Optimisation (SEO) was pivotal to your business visibility - but that's no longer the case. People are instead asking AI questions to search, not key words and AI uses media coverage...","date_modified":"2026-05-18T04:07:17Z"},{"id":"https://infrontpr.com.au/media-coverage-benefits-1/f/earned-media-business-trust-that-money-cant-buy","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/81998d52-7c79-420e-bdd4-2ec9af568bc9/WhatsApp%20Image%202026-05-20%20at%2010.27.18%20AM%20-%20An.jpeg\"/><p>Earned media operates within four core business communication channels: In the PR industry, these four channels are referred to as the 'PESO' media model.</p>","url":"https://infrontpr.com.au/media-coverage-benefits-1/f/earned-media-business-trust-that-money-cant-buy","title":"Earned Media: Business Trust That Money Can't Buy","summary":"Earned media operates within four core business communication channels: In the PR industry, these four channels are referred to as the 'PESO' media model.","date_modified":"2025-12-24T03:00:00Z"},{"id":"https://infrontpr.com.au/media-coverage-benefits-1/f/why-media-is-worth-more-than-your-initial-pr-spend","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/81998d52-7c79-420e-bdd4-2ec9af568bc9/Luke%20blog%202videoframe_106814.png\"/><p>You’ve probably heard that “media coverage is valuable.” But what does that actually mean in measurable terms?</p>","url":"https://infrontpr.com.au/media-coverage-benefits-1/f/why-media-is-worth-more-than-your-initial-pr-spend","title":"Why Media Is Worth Your PR Spend","summary":"You’ve probably heard that “media coverage is valuable.” But what does that actually mean in measurable terms?","date_modified":"2025-11-22T00:00:00Z"}]}